Adobe For Business

Frontier Insights

When building global websites, managing multilingual content, or launching digital marketing initiatives, enterprises often face a core question: which Content Management System (CMS) offers stability, strong functionality, and high cost-effectiveness? With the large-scale overseas expansion of Chinese automotive and consumer electronics brands, the choice of CMS has become an increasingly shared dilemma for marketing and IT teams. In this context, Bravo Marketing Suite (BMS) emerges as a noteworthy "middle-ground" solution. It is neither a traditional domestic CMS like SiteServer, nor an expensive international solution like Adobe AEM. Instead, BMS is developed by Dragon Bravo Corporation, a company specializing in digital marketing technology with long-term service experience for Fortune 500 clients (including in the automotive industry), specifically designed as an AEM alternative tailored for "Chinese enterprises going global"—especially in automotive and consumer electronics. This article provides an in-depth analysis of Bravo Marketing Suite (BMS), combined with typical enterprise cases, to help businesses assess whether BMS aligns with their digital strategy.

Frontier Insights

For more and more Chinese enterprises, building a global website is no longer a question of whether to do it, but how to do it. Corporate websites and independent e-commerce sites are becoming crucial gateways to internationalization. Yet, when it comes to execution, challenges quickly emerge: How to efficiently operate across multiple languages and markets? How to integrate content and commerce systems to avoid fragmentation? And how to balance the global standards of overseas tools with the localized needs of Chinese enterprises? At the heart of this challenge lies one key issue—solution selection. Should enterprises choose mature overseas tools, or turn to local platforms that better align with domestic business logic?

Frontier Insights

n the wave of globalization, going overseas has become an inevitable trend for Chinese enterprises. However, building a global brand and cross-border e-commerce sites still faces many challenges: inconsistent user experiences across regions, disconnected content and commerce systems, and high costs for adapting overseas tools to domestic business needs. How can these barriers be overcome? Dragon Bravo Corporation provides a solution tailored for Chinese enterprises through its self-developed product — Bravo Marketing Suite (BMS).