Digital Assets

BMS-DAM is a next-generation AI-driven enterprise content operations platform that unifies intelligent creation, omnichannel management, and multi-channel distribution to maximize the value of digital assets.

Product Advantages

Agent-driven Intelligence

BMS-DAM features an embedded AI Agent Engine that automates tasks such as tag generation, compliance checks, content recommendations, and anomaly alerts, transforming asset management from manual operations to intelligent execution with higher efficiency and accuracy.

AI Power Integration

BMS-DAM embeds AI throughout the asset lifecycle, enabling auto-tagging, Alt Text generation, multimodal AI search, and AI-powered compliance detection to identify sensitive content and copyright risks, ensuring efficient retrieval and brand security.

Online Asset Editing

Built-in editing supports cropping, filters, watermarking, and AI-powered redrawing and video generation in one workspace, with real-time cloud sync for efficient and consistent asset management.

End-to-End Security

Granular permission control, multi-level approval workflows, and strict access boundaries ensure secure asset management, while version snapshots and non-destructive editing enable full traceability and one-click rollback.

Multi-cloud Asset Storage

Compatible with Alibaba Cloud, Tencent Cloud, AWS, and Azure, the platform provides unified multi-cloud management without data migration or vendor lock-in. Intelligent tiered storage and cross-cloud disaster recovery optimize costs, performance, and business continuity.

BMS DXP Deep Integration

BMS-DAM is natively integrated with BMS DXP rather than operating as a standalone DAM. Asset updates sync instantly across stores, sites, pages, and knowledge bases, while reference tracking makes asset usage and impact fully traceable.

License Compliance

Built-in authorization tracking engine with multi-market compliance rules — auto-scans risks and blocks violations across the asset lifecycle.

Application Scenarios