Ford China Official Website

A content management platform for automobile brand official websites based on visual editing

Case Introduction

Ford China official website is built upon the enterprise-level technology foundation of DragonArch and the business architecture capabilities of the BMS digital experience platform. It provides componentized UI, visual building, fast publishing, and a unified media library. Supporting visual JSON Fragment editing, it enables structured content and multi-platform delivery. With responsive design, SEO, and standard API integration, it offers end-to-end digital support for content, interaction, and data analytics.

Key Pain Points

Case Highlights

Automotive Brand Official Websites: Multi-Site Building & Unified Management Platform

The system supports rapid construction of professional multi-site, multi-component websites and achieves adaptive rendering across multiple terminal devices, effectively enhancing the overall user experience.

Flexible Configuration for Components & Digital Assets

Component-based platform for automotive brand sites enables fast, flexible construction and unified management, boosting efficiency. It supports visual media management and batch data operations.

SEO & visual JSON editing for structured, multi-channel content

Through refined SEO management and visual JSON Fragment structured content capabilities, the platform enables efficient content creation, precise distribution, and multi-channel reuse—comprehensively supporting long-term content operations and scalability requirements of brand official websites.

Efficient Content Collaboration and Agile Publishing Workflow

The platform provides role-based permission management and a visual content editing workflow, supporting online collaborative creation and content review by cross-functional teams—including marketing, operations, and design—greatly simplifying the publishing path from content creation to go-live, ensuring marketing campaigns are launched quickly and accurately.

Case Page Showcase

Vehicle Model Display Page

Complete list of vehicle models and detailed display of each model; different model detail pages can have different component styles

Marketing and Service Information Display Page

Display of various financial policies, marketing campaigns, maintenance and repair services, owner services, driving guides, and other information

Form Submission and Dealer Inquiry Page

Form submissions for test drive reservations, contacting us, etc., as well as dealer inquiries and recruitment

Management Portal Page

Predefined component-based development approach, with built-in multiple standard business and display components, supporting on-demand combination and flexible configuration to enable rapid page content assembly and unified management.

Case Page Showcase

Project Value

Agile, Efficient Brand Digital Content Operations

Built on a visualized, component-based CMS, it creates a flexible, efficient official website system.

1：Enables fast campaign responses, independent page building, and shorter launch cycles.

2：Unified multi-device components ensure brand & experience consistency, strengthening Ford’s professional image in China.

Structured Content Assets & Cross-Channel Reusability

Visual JSON Fragment editing and media library turn website content into manageable digital assets.

1：Enables “create once, distribute everywhere”, boosting efficiency and reuse.

2：Offers extensible data support for future recommendations, precision marketing and new channels.

Extensible Tech Foundation & Optimized Digital Experience

The platform provides standard APIs, built-in SEO and cloud-native architecture for a stable, flexible technical foundation.

1：It supports efficient integration with third-party systems such as sales and service, helping to build a complete user experience for the entire car purchase and usage journey.

2：Offers reliable support for performance, SEO and future immersive experiences.