KWM

King & Wood Mallesons global multilingual website development and digital marketing integration — an enterprise-level website solution based on AEM

Case Introduction

We developed King & Wood Mallesons' global corporate site (www.kwm.com) on AEM, enabling multilingual, region-based content management and deep integration with Adobe Target and Analytics. The site serves global offices and audiences, delivering a unified presentation of legal services and a personalized digital experience. We also provide ongoing support—maintenance, SEO, and secondary development—to ensure sustained value.

Pain Points

Case Highlights

Technology and Platform Level

1：Built on the enterprise-level CMS AEM platform, supporting global-scale website management and unified content publishing, with multi-language and multi-site architecture (regional section display and translation management capabilities).

2：Deep integration with Adobe Analytics enables user behavior analysis and KPI tracking.

3：Integrated with Adobe Target to support personalized content, A/B testing, and user experience optimization.

Content and Marketing Support

1：Established a globally unified insight content management and news release system, improving content presentation efficiency.

2：SEO optimization covers global multilingual search engine requirements, enhancing brand visibility.

3：Ongoing technical support and secondary feature development help clients flexibly drive site business growth.

Operations and Data Insights

1：Implement daily monitoring and performance optimization to ensure stable site operation.

2：Data analysis reports support business and marketing teams in decision-making.

Adobe AEM：Adobe Experience Manager

This project delivered content migration from SiteCore DXP to Adobe AEM for the client, offering a complete technical solution with full migration, incremental synchronization and seamless user experience. We solved SiteCore content structured export challenges, custom-developed an AEM-oriented intelligent import program and an automated 301 redirect script generator, achieving true "zero-downtime" cutover and ensuring the client’s digital business continuity and digital asset value.

Case Page Display

Global Homepage & Brand Portal

Multilingual options (e.g., EN, ZH, JP) and regionalized navigation entries accurately reflect King & Wood Mallesons' global brand positioning and business coverage areas

News & Media Center

Global market updates, legal event publications, and firm news

Practice Areas / Expertise Pages

Legal service areas such as Banking & Finance, M&A, Dispute Resolution, showcasing specialized teams and core business strengths

Insights & Perspectives (Insights)

Content sections including Legal Insights, industry trend reports, case analysis articles, etc.

Lawyer Team Showcase Page

Showcase of partners and legal teams with professional profiles and expertise summaries

Case Page Display

Project Value

Global Brand Digital Transformation

We leveraged AEM’s standardized architecture and content management to boost consistency and professionalism of King & Wood Mallesons’ global digital brand image:

1：Supports global multilingual markets to showcase professional services;

2：Unified content framework enables efficient collaborative publishing and higher operational efficiency.