KWM

King & Wood Mallesons global multilingual website development and digital marketing integration — an enterprise-level website solution based on AEM

Case Introduction
We developed the global corporate website 'www.kwm.com' for King & Wood Mallesons, a leading international law firm. Built on the AEM platform, it supports multilingual and geographic content management and is deeply integrated with marketing tools such as Adobe Target and Adobe Analytics. The site covers multiple offices and audiences worldwide, providing users with a unified and efficient display of legal service information and a precise, personalized digital experience. We also provide ongoing support services including maintenance, SEO, and secondary development to ensure continuous value delivery.

Pain Points

Case Highlights

Technology and Platform Level
1：Built on the enterprise-level CMS AEM platform, supporting global-scale website management and unified content publishing, with multi-language and multi-site architecture (regional section display and translation management capabilities).
2：Deep integration with Adobe Analytics enables user behavior analysis and KPI tracking.
3：Integrated with Adobe Target to support personalized content, A/B testing, and user experience optimization.
Content and Marketing Support
1：Established a globally unified insight content management and news release system, improving content presentation efficiency.
2：SEO optimization covers global multilingual search engine requirements, enhancing brand visibility.
3：Ongoing technical support and secondary feature development help clients flexibly drive site business growth.
Operations and Data Insights
1：Implement daily monitoring and performance optimization to ensure stable site operation.
2：Data analysis reports support business and marketing teams in decision-making.
Adobe AEM：Adobe Experience Manager
This project delivered content migration from SiteCore DXP to Adobe AEM for the client, offering a complete technical solution with full migration, incremental synchronization and seamless user experience. We solved SiteCore content structured export challenges, custom-developed an AEM-oriented intelligent import program and an automated 301 redirect script generator, achieving true "zero-downtime" cutover and ensuring the client’s digital business continuity and digital asset value.

Case Page Display

Project Value

Global Brand Digital Transformation

We leveraged AEM’s standardized architecture and content management to boost consistency and professionalism of King & Wood Mallesons’ global digital brand image:
1：Supports global multilingual markets to showcase professional services;
2：Unified content framework enables efficient collaborative publishing and higher operational efficiency.

Data-Driven User Growth and Marketing Optimization

By integrating with marketing components such as Analytics and Target, it enables website user behavior insights and content optimization:
1：Powers data-driven strategies via user behavior analytics;
2：A/B testing and personalization boost user engagement and marketing effectiveness.

Continuous Technical Support and Agile Business Response

Long-term technical support, secondary development and ongoing SEO optimization ensure stable website growth:
1：Boosts technical response speed and user experience;
2：Supports future expansion (e.g., digital product showcases) and business growth.

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