KWM

King & Wood Mallesons global multilingual website development and digital marketing integration — an enterprise-level website solution based on AEM

Case Introduction
We built the global corporate website 'www.kwm.com' for leading international law firm King & Wood Mallesons on the AEM platform, supporting multilingual/regional content management and deep integration with Adobe Target/Analytics. The site serves global offices and audiences with unified legal service information and personalized digital experiences, plus ongoing O&M, SEO and secondary development support for sustained value.

Pain Points

Case Highlights

Technology and Platform Level
1：Built on the enterprise-level CMS AEM platform, supporting global-scale website management and unified content publishing, with multi-language and multi-site architecture (regional section display and translation management capabilities).
2：Deep integration with Adobe Analytics enables user behavior analysis and KPI tracking.
3：Integrated with Adobe Target to support personalized content, A/B testing, and user experience optimization.
Content and Marketing Support
1：Established a globally unified insight content management and news release system, improving content presentation efficiency.
2：SEO optimization covers global multilingual search engine requirements, enhancing brand visibility.
3：Ongoing technical support and secondary feature development help clients flexibly drive site business growth.
Operations and Data Insights
1：Implement daily monitoring and performance optimization to ensure stable site operation.
2：Data analysis reports support business and marketing teams in decision-making.

Case Page Display

Project Value

Global Brand Digital Transformation

We leveraged AEM’s standardized architecture and content management to boost consistency and professionalism of King & Wood Mallesons’ global digital brand image:
1：Supports global multilingual markets to showcase professional services;
2：Unified content framework enables efficient collaborative publishing and higher operational efficiency.

Data-Driven User Growth and Marketing Optimization

Integration with Analytics and Target unlocks user behavior insights and content optimization:
1：Powers data-driven strategies via user behavior analytics;
2：A/B testing and personalization boost user engagement and marketing effectiveness.

Continuous Technical Support and Agile Business Response

Long-term technical support, secondary development and ongoing SEO optimization ensure stable website growth:
1：Boosts technical response speed and user experience;
2：Supports future expansion (e.g., digital product showcases) and business growth.

Want to know more about our products?

With years serving Fortune 500 clients, we offer flexible solutions and integrated implementation.
Contact Us Request a Demo
We value your privacy

To enhance your browsing experience, analyze website traffic, and optimize our services, we use cookies. By continuing to browse this website, you agree to our use of cookies. For more information, please read our Privacy Policy and Terms of Use.

Accept & Close