Lincoln China Official Website

A content management platform for luxury automotive brand official websites based on visual editing

Case Introduction
Lincoln China official website is built on DragonArch& BMS Digital Experience Platform, offering professional componentized content management, visual building & publishing, visual media library for asset management. It supports structured content via visual JSON Fragment editing for cross-device/platform content distribution, with full mobile responsiveness, deep SEO, and standardized APIs for premium customer service integration, providing an exclusive digital brand experience.

Pain Points

Case Highlights

Multi-Site Building and Unified Management Platform for Premium Brand Official Websites
The system supports rapid, professional website construction with multi-site and multi-component capabilities, enabling seamless cross-device responsiveness and delivering an exceptional digital experience for high-end users.
Professional Component Configuration and Digital Asset Management
Tailored to the unique requirements of premium automotive brands, the platform adopts a pre-defined, component-based development approach. It includes diverse high-end display and interactive components, supporting on-demand assembly and flexible configuration. Integrated with a professional visual media library, it enables full-lifecycle management of high-quality assets.
Advanced SEO Optimization and Structured Content Management
Through granular SEO management and visual JSON Fragment-based structured content capabilities, the platform enables efficient content production, precise distribution, and multi-channel reuse—comprehensively supporting long-term operations that uphold the premium brand image.
Scalable Technical Architecture and Future Innovation Readiness
Built on a cloud-native architecture, the platform provides standardized APIs and modular design—laying a robust technical foundation for future digital innovations by premium brands, such as VR vehicle viewing and personalized customization experiences.

Case Page Showcase

Project Value

Boost efficiency of luxury brand digital operations

Built an efficient ops system matching luxury brand identity via visual, componentized CMS. Empowers brand teams to quickly respond to campaigns and independently build/update premium pages. Ensures consistent high-end brand experience with professional component library.

Maximize the strategic value of luxury content assets

Transforms luxury content into strategic assets via visual JSON Fragment editing and a professional media library. Achieves high-quality content creation once and precise multi-channel distribution. Provides a structured data foundation for personalized services and precision marketing.

Build a future-ready digital foundation for luxury brands

Offers continuous support for luxury brand digital innovation through a scalable technical architecture. Supports deep integration with premium customer service systems. Reserves technical capacity for innovative features such as VR experiences and personalized customization.

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