AutoHydra

The integrated BMS digital experience platform (BMS DXP) is reshaping the digital marketing experience for industrial spare parts.

Case Introduction

AutoHydra: Overseas auto maintenance e-commerce site. BMS DXP (global content management) + PIM (unified product data) + intelligent marketing (personalization & automation) → higher efficiency, engagement & conversions.

Pain Points

Case Highlights

Product Information Standardization (Product Management)

Utilize PIM to standardize the management of hundreds of complex technical attributes (such as displacement, power, pressure). Build an intuitive product center via BMS DXP, providing classification filtering and comparison features to guide customers in quick product selection.

Efficient Digital Asset Management (Smart Management)

Build a unified Digital Asset Management (DAM) platform to break down information silos and achieve cross-departmental resource sharing.Endowed with AI capabilities, digital assets support intelligent tagging and search; the platform also enables integrated usage of DAM assets with malls and websites.

Efficient Marketing Operations (Smart Promotion Integration, Cross-module Data Connectivity)

Component-based and template-driven page building enables rapid publishing of promotional pages and marketing articles, improving operational efficiency. Centralized management and one-stop publishing allow marketing content to be created once and distributed across multiple social media platforms and sites

Case Page Display

PC

Component-based and template-based page building; intuitive product center with category filtering and comparison features

MOB

Cross-device adaptability to enhance user experience; rapid publishing of promotional pages and marketing articles to improve operational efficiency

Backend

PIM for standardized management of hundreds of complex technical attributes; supports DAM assets integration with e-commerce platforms and websites

Case Page Display

Project Value

Brand Enhancement

From product marketing to brand promotion, gradually becoming an industry benchmark.

Content is King

Lower the creation barrier, strengthen content organization, optimize content delivery, and ensure content vitality.

Omni-channel Marketing

Quickly establish product innovation and omni-channel marketing targeting competitors.

Cost Reduction and Efficiency Improvement

Independent website eliminates platform fees and requires minimal manual maintenance costs.

Other Cases

HPDMC: Building a Unified Content Hub with an Efficient BMS Digital Experience Platform

KWM: Global Multilingual Website Development and Digital Marketing Integration for King & Wood Mallesons — An Integrated Enterprise-level Website Solution Based on AEM

University of Traditional Chinese Medicine: Aims to build a comprehensive information platform for universities that integrates information collection, intelligent analysis, and rapid sharing

Other Cases

Want to know more about our products?

With years serving Fortune 500 clients, we offer flexible solutions and integrated implementation.