AutoHydra

The integrated BMS digital experience platform reshapes the digital marketing experience for industrial spare parts

Case Introduction
AutoHydra: Overseas auto maintenance e-commerce site. BMS DXP (global content management) + PIM (unified product data) + intelligent marketing (personalization & automation) → higher efficiency, engagement & conversions.

Pain Points

Case Highlights

Product Information Standardization (Product Management)
Utilize PIM to standardize the management of hundreds of complex technical attributes (such as displacement, power, pressure). Build an intuitive product center via BMS DXP, providing classification filtering and comparison features to guide customers in quick product selection.
Efficient Digital Asset Management (Smart Management)
Build a unified digital asset management platform (DAM) to break down information silos and enable cross-departmental resource sharing. Assets are empowered with AI capabilities for intelligent tagging and search, while also supporting integration of DAM assets with商城, sites for synchronized use
Efficient Marketing Operations (Smart Promotion Integration, Cross-module Data Connectivity)
Component-based and template-driven page building enables rapid publishing of promotional pages and marketing articles, improving operational efficiency. Centralized management and one-stop publishing allow marketing content to be created once and distributed across multiple social media platforms and sites

Case Page Display

Project Value

Brand Enhancement

From product marketing to brand promotion, gradually becoming an industry benchmark.

Content is King

Lower the creation barrier, strengthen content organization, optimize content delivery, and ensure content vitality.

Omni-channel Marketing

Quickly establish product innovation and omni-channel marketing targeting competitors.

Cost Reduction and Efficiency Improvement

Independent website eliminates platform fees and requires minimal manual maintenance costs.

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